Social Media Engagement in 2020: Whatever time has been your traditional 'go to' time for posting on Facebook, Twitter, LinkedIn, and Instagram may no longer be as productive for you in terms of engagement.
Since the CoVid-19 hit, almost everyone's daily routine has been altered.
So, too, have the days and times most likely to produce favorable results from social media posts.
Instead of 'going' to work...or school...or whatever. People are still staying home.
So the times they hop on social media have changed along with their other routines.
But, one thing is still the same.
If you want your marketing to get anywhere, you really need to be on social media.
Not just random, haphazard posts.
But posts that have been well-thought-out. That take your audience from where they are...to where you want them.
And you need a plan.
You want to post your content at times (and days) when those posts are likely to get the most attention.
To that end, the folks at SproutSocial specialize in determining when to post content for maximum engagement.
Their article here goes into much more detail on Social Media Engagement in 2020.
But as an example of what you'll find, currently, the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m. In fact, every day at 11 a.m. was a slight peak compared to the rest of the day.
You can see similar reports on the findings for Twitter, LinkedIn, and Instagram as well.
Because of the fluid situation regarding COVID-19, the only certainty is that audience behavior will continue to change dramatically over the coming weeks and months.
Again, check out the full article at SproutSocial >>>>>
And be sure to followup in a couple of months to make sure your posting times are still on target.