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Training | Tips

Your plan for the week

The Power of Planning IN Your Business

Although ANY day of the week will do... Sunday, is a good day to make your plan for the week.

First, what's the big goal you're working toward?

How much progress did you make toward that goal last week?

Do you have a series of steps written down such that when those steps have been completed you will also have completed that goal?

If not, go ahead a write out all the steps involved that you can think of right now.

Then plan out each day of the new week and factor in those steps you need to tackle.

Remember, Rome wasn't built in a day and you likely will not complete all these steps in a day - or even a week for that matter.

But what is important is that you see marked improvement from one week to the next. You may find additional steps along the way that you overlooked or didn't think of when you put that list together so...

Add those new steps to your list as you go.

Each day, begin working on the most important of the steps and allocate a fixed amount of time to accomplish the step within. Then move to the next.

Before you know it, you will accomplished that big goal and you'll have a new feeling of....well, accomplishment.

Try this process and see how it works for you.

And be honest when making your plan, and sticking to it.

Only YOU can stop surfing the net, or spending hours looking at silly videos or going from one email to another.

Spend your time working on things that can make you money.

You'll have time later to "waste" IF you're not out of that habit by then.

I hope you start making planning a regular part of your business.

If you prefer to listen to training that can help your business, you can always Go Here to find my latest podcasts.

Let me know if you have any questions. 

Filed Under: Training | Tips

Now You Can Make Money on Twitter

Have you heard of Twitter's Tip Jar?

It's a new way for users to earn money on the platform. The company will make no money from the tips.

This from Twitter:
"You drive the conversation on Twitter and we want to make it easier for you to support each other beyond Follows, Retweets, and Likes. Today, we're introducing Tip Jar - a new way for people to send and receive tips. "

According to Twitter, this is the first step of many it is planning to offer users.

You can read more about it right here

Filed Under: Training | Tips Tagged With: make money, twitter, twitter tip jar

Microsoft Gives Everyone Clarity

Clarity is a Microsoft analytics product to “help website managers improve their website experiences by better understanding site visitor behavior”.

And it's now out of beta testing.

The Clarity dashboard gives you an overview of how many users click on non-existent links, the number of users scrolling up and down on a page in search of something they couldn’t locate, how much time users spend navigating your website on average, and more.

You can read more about it right here

Filed Under: Training | Tips Tagged With: analytics, clarity, microsoft, posts, visitor behavior

Heard of Twitter Fleets?

Fleets: a new way to join the Twitter conversation
You know that thing you didn’t Tweet… but wanted to… but didn’t… but got so close… but then were like… nah.
Twitter has a place for that now—Fleets!
"Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours. Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation – we saw people with Fleets talk more on Twitter. Those new to Twitter found Fleets to be an easier way to share what's on their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings."

You can read more about it right here

Filed Under: Training | Tips Tagged With: fleets, posts, twitter

The Power of Passive Income

The Power of Passive Income

Passive Income - that's where you do the work once, and then profit into the future.

As good as that sounds, it IS a reality for many people.

Others are more skeptical.

If that's YOU, take a look at the video below.

I hope you enjoyed this case study on passive income.

Let me know if you have any questions. Just leave a comment below. 

Filed Under: Training | Tips Tagged With: passive income; maticpress agency; maticpress agency review; maticpress review; maticpress; the power of passive income; howard from georgia; howard from georgia reviews; affiliate marketing;

3 Step Profits: Watch News – Deploy Report – Make Money

Here’s a simple little case study that you can employ in almost any niche.

This person I know writes simple little reports that are evergreen.

Example topics might be:
• How to build a sales funnel using other people’s products
• How to build a Facebook Group of 3,000 in 60 days and earn $10,000 a month
• How to build a simple membership site and get 25 new members every month, regardless of price

You get the picture, but again, this could work in almost any niche. The reports are purposely generic when she writes them and the content is evergreen, meaning it doesn’t need a lot of updating in months and years to come.

Then she watches to see what’s happening in the news. Maybe Google has an SEO update, or there is a huge launch for a list building product, or it’s reported that Facebook fan pages aren’t working as well as they used to… it doesn’t really matter.

When she sees a news item she wants to capitalize on, she pulls out the appropriate report and customizes it to the situation.

For example, it’s reported that Facebook advertising is becoming more difficult or expensive, so she updates her report on Bing advertising. Some big name is launching a $1000 product on building funnels, so she gets out her funnel report and so forth.

She changes the title to suit the situation. Google is acting up and marketers are afraid their incomes are in jeopardy? She’ll retitle her traffic report to something like, “How to Dump Google and Build a Steady Stream of Buyers from Instagram.” Then she’ll tailor the report to sell a $500 Instagram marketing course. She’ll sell the report or give it away, depending on her goal.

Often the reports are relaunched to go with a major product launch, and other times it’s to help people with a change in marketing.

In some cases she’s deployed essentially the same reports a half dozen times with different headlines and different end goals.

Sometimes she’s just list building, sometimes promoting a specific product (and list building) and sometimes she’s simply selling the report (and list building).

I could try to make this sound more complicated, but that’s really all there is to it. The key is to watch the news and figure out how you want to monetize whatever change or ‘crisis’ is in the air. Speed is paramount, and since 95% of the writing is already done, she can see the first report of some new development on Monday evening and have the new report out Tuesday morning.

All you need is a stack of generic reports that can be tweaked and adapted to generate income on the back of the latest hot topic or industry change.

Give this a try and let me know what you decide to do.

Filed Under: Training | Tips

Facebook Abandons 20% Text-Image Rule

Facebook has removed the 20% text limit on ad images.
The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.

You can read more about it right here

Filed Under: Training | Tips

Social Media Engagement in 2020

Social Media Engagement in 2020: Whatever time has been your traditional 'go to' time for posting on Facebook, Twitter, LinkedIn, and Instagram may no longer be as productive for you in terms of engagement.

Since the CoVid-19 hit, almost everyone's daily routine has been altered.

So, too, have the days and times most likely to produce favorable results from social media posts.

Instead of 'going' to work...or school...or whatever. People are still staying home. 

So the times they hop on social media have changed along with their other routines.

But, one thing is still the same.

If you want your marketing to get anywhere, you really need to be on social media.

Not just random, haphazard posts.

But posts that have been well-thought-out. That take your audience from where they are...to where you want them.

And you need a plan.

You want to post your content at times (and days) when those posts are likely to get the most attention.

To that end, the folks at SproutSocial specialize in determining when to post content for maximum engagement.

Their article here goes into much more detail on Social Media Engagement in 2020.

But as an example of what you'll find, currently, the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m. In fact, every day at 11 a.m. was a slight peak compared to the rest of the day.

You can see similar reports on the findings for Twitter, LinkedIn, and Instagram as well.

Because of the fluid situation regarding COVID-19, the only certainty is that audience behavior will continue to change dramatically over the coming weeks and months.

Again, check out the full article at SproutSocial >>>>>

And be sure to followup in a couple of months to make sure your posting times are still on target.

​You may also like>>>

Filed Under: Training | Tips

Social Media Posts – 17 Ideas Just for You

Social Media Posts - Here are 17 Ideas for Just for YOU!

If you're using social media in your business, you're likely trying convert social media followers into customers.

But that’s easier said than done, right? 

The first step is to post engaging content to capture your followers’ attention.

A few good rules about social media posts are pretty simple:

Rule #1: Never be boring.

Rule #2: Post regularly and make it interesting.

Rule #3: Try not to stress about Rules #1 and #2 and just enjoy the process. Because if you’re having fun, then odds are your followers are having fun, too.

Here are 17 ideas for your upcoming posts:

1: Share your latest blog post. They should be the first to know, because they can help you spread the word.

2: Poll your followers. Instagram, Twitter and Facebook all provide options for you to engage your followers with a poll. Or simply ask thought provoking or humorous questions, and remember to check back in and respond to the answers, too.

3: Show off your photos. We’re not talking about stock photos, but YOUR photos of yourself doing relevant or interesting things, the view from the coffee shop where you’re working on your next product, etc.

4: Tease followers with enticing details about your new product. Build hype for your next launch by letting your followers be the first to know what you’re offering next.

5: Use emojis. According to one survey, Facebook headlines with emojis generate 241% more clicks than those without.

6: Customer case studies. Show how your product or service is helping people on an individual basis.

7: Videos. Social media videos generate more than 1,200% more shares than images and text combined. Whoa.

8: Share old blog posts. You can bring new life to old content if it’s still relevant.

9: User generated content. Find posts of people using your products and share them to build trust.

10: Infographics. These visual aids can help cement your stories, products and services into the memory of your prospects, as well as helping to persuade them to buy.

11: Inspirational quotes. Don’t just grab any quote. Find something relevant to what’s happening now, or a quote that uses humor to get the message across.

12: Giveaways and contests. Use a contest to encourage user-generated content. This content will be exposed to many people, which is always a good thing for you.

13: “How to” posts. Share a demo video on how to do something in your niche, such as sharing a step-by-step process to get a specific result.

14: Review and testimonials. These add credibility to you and your products.

15: Curated content. Share the content of others in your niche.

16: Industry news. News articles get more share than any other type of article, so why not have it come from you?

17: Tips and advice. A quick tip or tidbit can be highly valuable and it makes you look generous for sharing the advice.

While this list is by no means comprehensive, it should keep you quite busy building and engaging your audience on social media.

Click Here for more information on social media post ideas 

And for free traffic, you may also like this>>>


Filed Under: Training | Tips

$10k/Month Case Study for Affiliates

$10k/Month Case Study for Affiliates - I’m going to show you how one affiliate is KILLING it with a relatively small list…

…and then I’m going to flip this technique on its head and show how affiliates and product creators - can use this technique to empower affiliates to double and even TRIPLE the sales they make for you.

BUT, if you rather skip ahead to the solution just CLICK HERE

Melissa is an affiliate who is quietly making in excess of $10,000 a month after expenses by promoting affiliate products.

She works about 10 hours a week to do this.

And her list isn’t all that big, either.

What’s even more amazing is her technique can be copied by almost any affiliate, and it can also be turned upside down by product creators to double and even triple the sales they get from affiliates.

And if you're wondering what affiliate marketing is, or what are the benefits of affiliate marketing, CLICK HERE for a video that explains it in an easy to follow format.

Here’s how it works:

Melissa builds her list by giving away great information to people via social media. She started out using only free, organic methods, and once she was earning in excess of $2,000 a month she started experimenting with highly targeted paid ads using small budgets to see what would work for her.

The key to her success is she writes short, highly targeted reports that she gives away.

She never calls them ‘reports,’ though, because for some people that word means low quality and even sales pitch.

Instead, she calls them things like, “publications,” “cheat sheets,” “manifestos,” “dispatches,” “digests,” “releases” or “bulletins” (for breaking information) or simply “PDFs”.

When she advertises these things, she always makes them sound like they are brand new and the finishing touches are being added right then and there. The PDF itself will be released within the week, and by giving their best email address, the person will be the first to receive updates as well as the PDF itself the moment it is released to the public.

This is a great twist that increases both subscribers and anticipation for the report. New subscribers then receive daily updates for approximately 5 days until the report is ‘released’ and sent to them. By then they are worked up to a fever pitch, anticipating reading what’s in the report.

It’s an awesome idea that for her works much better than immediately sending the report the moment people subscribe.

To increase the anticipation, the new subscribers get updates on ‘breaking information’ being added to the report in the form of teasers and bullets. Subscribers really feel like they are getting the inside scoop on the topic and they are encouraged to let a friend or two know about this so they can get in on it, too.

Of course, all of this is optional. If you use this technique, you can simply send the report with the first email as most people do and your results will still be good.

The report itself is generally short in length (5 to 15 pages of info) but it is specifically geared to do 3 things:

1: Show the benefits of achieving whatever goal this report is covering. It’s showing how to do something that the reader specifically wants to do. Melissa KNOWS her readers want to achieve this goal because she is very specific in targeting her audience.

She’s not allowing me to share her exact niche here, but I can tell you that Melissa targets a certain specific audience who wants to build a certain specific kind of business online. From what I’ve seen this will work in any niche, large or small, and not just the one Melissa has chosen for herself.

2: In the report Melissa gives outstanding information in short order and without fluff. It’s easy to read and provides steps to accomplishing a specific goal that are immediately actionable and generally unknown to most people.

3: She then sets up the reader to desperately want to BUY a solution rather than doing what the report says to do.

While the report details exactly how others have accomplished the goal (whatever it might be) it tells the reader what to do but doesn’t go into a great amount of detail on HOW to do it.

Most readers won’t even catch on to this fact right away. They’ll simply think this sounds great, but it also sounds like it’s beyond their immediate capabilities, and ‘gee wouldn’t it be nice if there were a shortcut?’

And of course there is – the product Melissa is promoting.

Ta-da!

I should note here that these reports of Melissa’s are evergreen. She’ll promote the same product using the exact same technique for months and sometimes even years. She does update the emails and report if needed, and occasionally she will swap out the product she is promoting for a newer, better product.

Every time she creates a new report, she also sends it out – complete with the preceding emails to ramp up desire – to her current list.

That’s about all there is to her system. Create great content in the form of reports that sell a product, target the right people for the report (and write the report for the right people), build massive anticipation for the report and reap the reward.

In a nutshell: Melissa chooses a product to promote that is a good fit for her list. She creates a report teaching what to do to get the result promised in the product, and then she shows how the product makes the entire process so much easier. She sends the report to both her list as well as to new subscribers she gets with cheap, targeted ads on social media.

And of course she also follows up with an email sequence that dives deeper into the topic and again promotes the product.

I almost wish I could make this sound more complicated, but it really is that easy.

Now then… let’s FLIP this system on its head and see what happens.

For Product Creators:

You’ve got the product.

You’ve got affiliates.

But… are those affiliates doing everything they can to promote your product?

Probably not. But WHY not?

Because they don’t know how.

99.9% of affiliates are not Melissa.

They aren’t creating a dynamite report that sells the product.

Most affiliates are simply sending out an email or two or three and then moving on to the next product.

And that is why your sales aren’t half what they could be.

Should you encourage them to use Melissa’s system?

Yes! And no.

Yes, in that you should most definitely encourage them to use the free report to promote your product.

BUT… and it’s a very BIG but…

You simply cannot expect 99.9% of affiliates to take the time to write a report detailing the benefits of getting your product’s results, showing what needs to be done to get those results and then promoting your product as THE easier and faster solution.

They won’t do it because it’s too easy for them to simply bounce from product to product, getting as many sales as they can squeeze out in a day or two and then moving on to the next hot thing.

Most affiliates don’t have time to write reports, or they don’t know HOW to write reports that sell, or let’s be honest...

…they’re too lazy. And that’s okay. We’re all lazy when it comes to doing things we don’t really want to do.

But what if YOU create the report for them?

Most product owners slap together a small handful of emails for their affiliates and then call it good.

And then they wonder why they don’t get more sales.

But if you provide a complete copy and paste system for the emails and the report, giving affiliates the tools they need to properly promote your product, I guarantee 3 things will happen:

  • You’ll get more affiliates
  • Those affiliates will spend more time promoting your product
  • You will get more sales

And here’s how you put the entire process on steroids:

You provide not just reports, but RE-BRANDABLE Reports that already contain the affiliate’s info and links, so that the report looks like it’s coming directly from the affiliate.

This method is a goldmine that has been working for 20 plus years.

The odd thing is, very few product creators do this. Which means there is a HUGE gap in the market that you can readily exploit to make more sales of YOUR products.

I think one of the reasons product creators haven’t been doing this is because they simply didn’t have the tools to make it happen without a lot of extra work.

And it’s understandable.

Because who wants to explain to affiliates over and over again how to re-brand a report by hand, inserting their info and links into it and then turning it into a PDF?

Or worse yet, what product owner wants to brand each report for each affiliate by hand while the affiliate waits? And then because the affiliate had to wait, they wound up promoting something else instead of your product because it took you too long to get to their request because you had a 100 others waiting for the same thing?

We all know what a pain it is to set up the affiliate page in the first place and to get all the affiliate tools on the same page in a coherent and usable fashion.

And affiliates don’t like to have to insert their link in every email and every promo tool, one by one. Having to do that only discourages them further.

Then they have to go get link shorteners if they don’t want their affiliate link to show, and it all just gets crazy complicated before you even get to the report which has to be re-branded for each affiliate.

So yes, I see why product owners haven’t been using reports, even though it can mean a lot more sales of their products.

Fortunately, there’s now a much easier solution that I’ll cover in just a moment.

First, a recap of what to do to help your affiliates make more (LOTS more) sales for you:

  • You create a Re-brandable Report and emails for your affiliates to use in promoting your product. The emails build anticipation for the report to come, as well as encouraging them to revisit the report after they receive it.
  • You find a way to automatically re-brand your reports and emails for your affiliates and JV Partners, as well as set up your ‘tools and resources page’ with as little hassle as possible.
  • You profit.

Until now, #2 above has been the sticking point.

How do you set up your affiliate page without a lot of time and hassle, while also incorporating a re-brander for your reports and giving your affiliates one-click-ability to insert their links into all of your tools?

Fortunately I’ve got the solution.

It’s called WP Affiliate Surge, and it does everything a product creator needs to drag and drop affiliate tools, embed affiliate links with one click AND re-brand all of your reports with affiliate links for every single affiliate you have.

Bam!

Did you see what I just did there?

The second half of this article is a good example of how the entire report system works.

First, I talked about why it’s great to provide your affiliates with ALL the tools they need, including re-brandable reports.

Then I showed why product owners aren’t doing this – because until now it’s been a giant pain in the neck.

And finally, I gave you the easy solution...

A new Word Press plugin called WP Affiliate Surge.   

Ha! 

Yes, I’m pretty proud of myself, but not half as proud as you’ll be when you start to see your affiliate sales DRAMATICALLY increase.

And I’ve left one of the best parts for last.

Because there is a HUMONGOUS benefit for your affiliates that we haven’t even discussed yet, a benefit that will have them clamoring to get your re-branded reports and distribute them like CRAZY, and it’s this:

Affiliates aren’t dummies.

They KNOW the money is in the LIST.

And the bigger and better their list, the more money they can make not just on one sale, but long term.

Your re-brandable reports can act as the affiliates’ LEAD MAGNETS, helping them to build their list every time they give away a copy to someone new.

One of the biggest obstacles to list building is having a relevant, current, high value lead magnet that people want bad enough to hand over their email address to get it.

Your free re-brandable reports will be your affiliates lead magnets.

And better still, those reports will then help the affiliates to make sales of your products, thereby sending you new buyers for your own list.

This is truly a win-win-win situation all around, with customers getting great value in the free reports and your products, affiliates building their lists and making more sales, and you selling more of your products and growing your buyers list.

And how do you get started?

Just Click Here to sign up

Filed Under: Training | Tips

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