Here’s a simple little case study that you can employ in almost any niche.
This person I know writes simple little reports that are evergreen.
Example topics might be:
• How to build a sales funnel using other people’s products
• How to build a Facebook Group of 3,000 in 60 days and earn $10,000 a month
• How to build a simple membership site and get 25 new members every month, regardless of price
You get the picture, but again, this could work in almost any niche. The reports are purposely generic when she writes them and the content is evergreen, meaning it doesn’t need a lot of updating in months and years to come.
Then she watches to see what’s happening in the news. Maybe Google has an SEO update, or there is a huge launch for a list building product, or it’s reported that Facebook fan pages aren’t working as well as they used to… it doesn’t really matter.
When she sees a news item she wants to capitalize on, she pulls out the appropriate report and customizes it to the situation.
For example, it’s reported that Facebook advertising is becoming more difficult or expensive, so she updates her report on Bing advertising. Some big name is launching a $1000 product on building funnels, so she gets out her funnel report and so forth.
She changes the title to suit the situation. Google is acting up and marketers are afraid their incomes are in jeopardy? She’ll retitle her traffic report to something like, “How to Dump Google and Build a Steady Stream of Buyers from Instagram.” Then she’ll tailor the report to sell a $500 Instagram marketing course. She’ll sell the report or give it away, depending on her goal.
Often the reports are relaunched to go with a major product launch, and other times it’s to help people with a change in marketing.
In some cases she’s deployed essentially the same reports a half dozen times with different headlines and different end goals.
Sometimes she’s just list building, sometimes promoting a specific product (and list building) and sometimes she’s simply selling the report (and list building).
I could try to make this sound more complicated, but that’s really all there is to it. The key is to watch the news and figure out how you want to monetize whatever change or ‘crisis’ is in the air. Speed is paramount, and since 95% of the writing is already done, she can see the first report of some new development on Monday evening and have the new report out Tuesday morning.
All you need is a stack of generic reports that can be tweaked and adapted to generate income on the back of the latest hot topic or industry change.
Give this a try and let me know what you decide to do.
Tips and Strategies
Social Media Engagement in 2020
Social Media Engagement in 2020: Whatever time has been your traditional 'go to' time for posting on Facebook, Twitter, LinkedIn, and Instagram may no longer be as productive for you in terms of engagement.
Since the CoVid-19 hit, almost everyone's daily routine has been altered.
So, too, have the days and times most likely to produce favorable results from social media posts.
Instead of 'going' to work...or school...or whatever. People are still staying home.
So the times they hop on social media have changed along with their other routines.
But, one thing is still the same.
If you want your marketing to get anywhere, you really need to be on social media.
Not just random, haphazard posts.
But posts that have been well-thought-out. That take your audience from where they are...to where you want them.
And you need a plan.
You want to post your content at times (and days) when those posts are likely to get the most attention.
To that end, the folks at SproutSocial specialize in determining when to post content for maximum engagement.
Their article here goes into much more detail on Social Media Engagement in 2020.
But as an example of what you'll find, currently, the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m. In fact, every day at 11 a.m. was a slight peak compared to the rest of the day.
You can see similar reports on the findings for Twitter, LinkedIn, and Instagram as well.
Because of the fluid situation regarding COVID-19, the only certainty is that audience behavior will continue to change dramatically over the coming weeks and months.
Again, check out the full article at SproutSocial >>>>>
And be sure to followup in a couple of months to make sure your posting times are still on target.
Why are my email open rates so low?
Getting your email messages to the inbox is the goal of any email marketer. After all, how can a person open an email if it goes to a spam folder, promotions tab, or some other place they don’t often check?
When this happens, open rates are low.
There are several possible reasons for emails not going to the inbox. I will list these briefly and then discuss in greater detail below.
Here are some of the more common factors that affect open rates. They are not all-inclusive as there are many techniques employed by internet/email service providers that may not be generally known to the public.
- The sender’s name as shown in the message header
- The sending email address
- The use of an autoresponder
- Words, symbols, characters in the subject line
- Words, symbols, characters in the content of the email body
- URL’s, domains of links within the email message
- Words, symbols, characters in the signature typically found at the bottom of the email
- Engagement with recipients
- The autoresponder server or IP address
- Your autoresponder’s reputation, or history, regarding in-boxing, spam complaints, and bounces.
How to make money with affiliate marketing
Here's a question I am often asked, and the answer is so simple.
Yet, too many marketers get so confused and stumble along the way.
Q. How do you make money with affiliate marketing?
A. You need 3 things:
1- An audience (your list) who wants to buy what you’re selling or promoting.
2- Something to sell/promote (items created by others who allow you to promote these items to your list and in turn, receive a commission when sales are made).
3- A way to communicate with the masses (your autoresponder).
#1 An audience (your list) who wants to buy what you’re selling or promoting
You've heard successful marketers talk about their “lists”. They're referring to their email lists.
No, not on Gmail or Yahoo.
I'm talking about their autoresponders. More on that later.
You see, without an audience – a group of people interested in what you're interested in – you're severely hampered. Of course, your challenge is to find these people in the first place. The easiest and fastest way is to buy “traffic”. We will talk about that in a separate post.
#2 Something to sell/promote (items created by others who allow you to promote these items to your list and in turn, receive a commission when sales are made).
This is actually the easiest of the 3.
Depending on your niche (the topic you're working in, such as weight loss, make money online/work from home, dog training, etc.), you can find thousands of products to promote and earn commissions.
#3- A way to communicate with the masses (your autoresponder).
In the affiliate marketing/email marketing/internet marketing world, you just cannot function without an autoresponder. An autoresponder is the system by which you send out your marketing messages. These can be automated or sent at the time of writing, or scheduled for a specific date and time. Within these messages you'll include your affiliate “link” that takes the reader to a web page where they can learn more about the product you're promoting. When they purchase, you get credit for the sale and earn the commission for that product.
These are the basics you need to earn a pretty nice income with affiliate marketing.
For more information on affiliate marketing, you may also want to READ THIS