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Microsoft Gives Everyone Clarity

Clarity is a Microsoft analytics product to “help website managers improve their website experiences by better understanding site visitor behavior”.

And it's now out of beta testing.

The Clarity dashboard gives you an overview of how many users click on non-existent links, the number of users scrolling up and down on a page in search of something they couldn’t locate, how much time users spend navigating your website on average, and more.

You can read more about it right here

Filed Under: News Tagged With: analytics, clarity, microsoft, posts, visitor behavior

Heard of Twitter Fleets?

Fleets: a new way to join the Twitter conversation
You know that thing you didn’t Tweet… but wanted to… but didn’t… but got so close… but then were like… nah.
Twitter has a place for that now—Fleets!
"Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours. Through our tests in Brazil, Italy, India, and South Korea, we learned Fleets helped people feel more comfortable joining the conversation – we saw people with Fleets talk more on Twitter. Those new to Twitter found Fleets to be an easier way to share what's on their mind. Because they disappear from view after a day, Fleets helped people feel more comfortable sharing personal and casual thoughts, opinions, and feelings."

You can read more about it right here

Filed Under: News Tagged With: fleets, posts, twitter

Facebook Abandons 20% Text-Image Rule

Facebook has removed the 20% text limit on ad images.
The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20% text rule. Media buyers in Facebook’s platform began to notice recently a big change: their images were no longer being disapproved for a lot of text.

You can read more about it right here

Filed Under: News

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